If you had told me what one of the most effective ways of raising money to help quash the Australian wildfires was when they first started, I could never have guessed nudes.
But there we all were, at the beck and call of an LA based influencer who decided to sell nudes to those who could confirm they had made donations.
“I was seeing all the posts on Twitter about the Australian fires and I was really concerned there wasn’t a lot of media coverage and not a lot of people donating,” Kaylen Ward told BuzzFeed News.
On Jan. 3, she tweeted that anyone who sent proof that they’d donated at least $10 to a list of Australian charities would get a nude in their inbox.
The tweet took off, garnering over 69,000 retweets, and Ward’s inbox was soon flooded. “I was expecting to raise maybe $1,000 but the tweet blew up,” she said.
Now, plenty of other women are taking to social media to entice donations through nudes.
Emmy Corinne, another OnlyFans model and actress, told Motherboard she was inspired by Ward and “wanted to take action that would be immediate and bring attention to an issue and to possibly a new outlet for women to inspire change in the world.”
So far, she says she has raised $10,000 and counting.
Jenna Lee, another model who has joined the effort, estimates that she has raised $40,000 in the two days since posting her fundraising offer.
Kaylen herself has since hired a team of four people to help her sort through the thousands and thousands of DMs she’s received. They’ve been working around the clock to verify donation confirmations to their best ability before shipping off nudes.
Ward said that by midday Sunday, they estimate more than $500,000 has been raised thanks to her alternative activism.