Kazakhstan Finally Uses Borat’s ‘Very Nice’ As Tourism Slogan

Fourteen years ago and the original Borat movie hit cinemas across the globe.

It was an instant success, albeit not so much in Kakhstan, and it’s easy to see why.

In just the opening few minutes of the original film, Borat essentially claimed that people from Kazakhstan are incestuous, anti-semitic, and very racist – not exactly what the tourism board are looking to promote.

But just days ago Borat 2 dropped, and it’s all people have been talking about. That being said – it still wasn’t very complimentary of Borat’s home nation of Kazakhstan.

However remarkably, after almost 20 years, the tourism board have finally gave way and decided to use Borat’s catchphrase of ‘Very Nice’ to promote their country.

It would appear they’ve finally succumbed to the age old saying of there’s no such thing as bad publicity by adopting the slogan.

Image Credit: 20th Century Studios

Speaking about the U-turn, Kairat Sadvakassov, the deputy chairman of Kazakhstan’s tourism board, explained:

In COVID times, when tourism spending is on hold, it was good to see the country mentioned in the media. Not in the nicest way, but it’s good to be out there.

The tourism boards initial response to the film’s sequel was to ‘let it die it’s natural death and not respond’, however a US citizen living in Kazakhstan took it into his own hands and filmed the few short tourism board ads, and they actually liked them!

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