Ben and Jerry’s have really changed the ice-cream game by saying it will be adding a CBD-infused product to its range, telling customers:
“We’re doing this for our fans.”
The company can’t do so until it becomes legalised. Which is the only downside.
In the United States Food and Drug Administration prohibits the use of CBD (or cannabidiol) in food and drink.
It will be holding a public hearing on the legalisation today (31 May) – and Ben and Jerry’s submitted a comment to be considered.
It plans to use the public comments ‘to explore potential pathways for dietary supplements and/or conventional foods containing CBD to be lawfully marketed’.
A message on the Ben and Jerry’s website says:
“You probably already know that we’re fans of all things groovy,”
“So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD. We are committed to bringing CBD-infused ice cream to your freezer as soon as it’s legalised at the federal level.”
A recent National Restaurant Association survey found that three in four chefs named CBD and cannabis-infused food as a hot trend in 2019.
“But change is on the horizon: They’ve set a public hearing on the legalisation of CBD-infused foods and beverages for May 31st, and we’ve submitted a comment to them in support of legalisation.”
In Vermont, which is where the firm has been based since its first store was opened in 1978, Ben & Jerry’s are looking into sustainably sourced CBD from there.
Ben & Jerry’s CEO Matthew McCarthy says:
“We’re doing this for our fans”
“We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
The ice-cream brand is urging people to contact the FDA to help the plight.
People took to twitter to share their opinions:
“IS THIS REAL LIFE?! CBDICECREAM?????”
Another person said:
“@benandjerrys is making cbd ice cream. If ya’ll know me I absolutely do not eat ice cream but that’s an ice cream I’ll eat.”
A third wrote:
“I just read that Ben and Jerry’s is working on a CBD ice cream. Hell yes!”