Taco Bell is introducing a new vegetarian menu and it features already-existing items and two brand new additions: the Black Bean Crunchwrap Supreme and the Black Bean Quesarito.
The new options are part of the “Vegetarian Favorites” menu. Sounds fancy.
The company said in a statement:
“While other fast food restaurants are just now dipping their toes in the meatless space, Taco Bell has long been a friend to vegetarians”
“The bean burrito has been on the menu for 50 years and is Taco Bell’s second best-selling item.”
It was earlier this year when the veggie menu was tested by the fast food chain.
The US’ 7,000 Taco Bell restaurants will introduce the new Taco Bell menu and they will also be launching a new advertising campaign to promote the Vegetarian Favorites menu.
Taco Bell’s global chief food innovation officer, Liz Matthews, said:
“At Taco Bell, we believe that vegetarian food shouldn’t be a compromise; it shouldn’t be limited to one item, and it shouldn’t be just for vegetarians”
You’ll be able to find more than a dozen vegetarian items on the menu. Lot’s of options!
Taco Bell has also confirmed that both vegetarian and non-vegetarian ingredients are “handled in common, and cross-contact may occur, which may not be acceptable to certain types of vegetarian diets.”