This advert was banned from the Oscars for being too graphic – but many people are absolutely furious about the decision.
In my opinion, and probably yours too, the advert simply does not show anything remotely graphic. It merely examines the struggles so many new mothers face on a daily basis.
To be more specific, the ad shows a new mum as she adjusts to changes in her body following childbirth.
While it does not show anything particularly graphic, the new mum can be seen struggling to use the toilet, and wearing mesh underwear while her newborn cries in the background.
According to the caption for the advert:
The ad you’re about to watch was rejected by ABC & the Oscars from airing during this year’s award show. It’s not ‘violent, political’ or sexual in nature. Our ad is not ‘religious or lewd’ and does not portray ‘guns or ammunition’.
‘Feminine hygiene & hemorrhoid relief’ are also banned subjects. It’s just a new mom, home with her baby and her new body for the first time. Yet it was rejected.
And we wonder why new moms feel unprepared. We make products that help women prepare for postpartum recovery. We’re Frida Mom.
We couldn’t agree more.
Take a look at the advert below:
Do you think it should have been banned?