Netflix To Crack Down On Users Sharing Passwords With Friends and Family

Netflix has well and truly dominated the streaming service market, so it’s unsurprising that those who haven’t yet forked out for an account would be tempted to borrow someone else’s.

Credit: Andrés Rodríguez from Pixabay

Whether it’s lending your password to your best pal or still using your parents account after way too long, password sharing is pretty common practice in the Netflix world.

But now it seems this could soon land you in trouble as the streaming giant has announced it plans on clamping down on password sharing.

Credit: imdb

Speaking at Netflix’s Q3 2019 earnings interview last week, chief product officer, Greg Peters, explained that the company hopes to address password sharing without “alienating a certain portion of [its] user base.”

“We continue to monitor it so we’re looking at the situation. We’ll see those consumer-friendly ways to push on the edges of that,” Peters said.

Credit: imdb

It’s estimated that around nine percent of its subscribers share their password with family or friends, which, at first glance seems like a fairly insignificant proportion considering how huge a corporation Netflix is. But, given there are over 60 million paying subscribers in the U.S. alone, it can add up to losses of millions of dollars.

Users are already able to share accounts by setting up several viewing profiles on a single log-in, but password sharing takes this to a whole other level.

But it’s not all bad news for those without their own accounts.

Credit: Jade87 from Pixabay

Peters assured viewers that there are “no big plans” to announce immediately. So, while the company is paying more attention to the issue, there’s no need to rush to fork out for your own subscription just yet.

Last month, the streaming giant reportedly lost billions off of its value after losing the rights to both “The Office” and “Friends” caused its subscriber count to plummet by over 100,000 in the U.S.

Though the falls in shares and subscribers aren’t likely to be entirely down to losing key shows, it’s certainly a huge contributor to it.

Following fan outcry at the loss of “Friends” the streaming platform forked out a whopping $103 million to keep “Friends” on the service until the end of the year.

Netflix costs $8.99 for the basic streaming plan and can increase up to $15.99 for the premium plan – meaning viewers can watch on up to 4 screens at once as well as stream in 4K Ultra HD, if available.

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