Woah! Netflix are set to release a Spongebob Squarepants spinoff.
It comes after Netflix and Nickelodeon signed a multi-million dollar output deal to produce original animated features and television shows. These projects will introduce new characters as well as revive some old Nickelodeon staples.
“Nickelodeon has generated scores of characters that kids love, and we look forward to telling wholly original stories that re-imagine and expand on the worlds they inhabit,” Netflix vice president of original animation Melissa Cobb said.
“We’re thrilled to continue collaborating with Brian Robbins, Ramsey Naito, and the creative team at Nickelodeon in new ways as we look to find fresh voices and bring bold stories to our global audience on Netflix.”
And now, a spinoff involving Squidward Tentacles, a beloved fan favourite, is reported to be in the works.
The New York Times reported: “The partnership involves a music-based project centered on Squidward, the malcontent anthropomorphic octopus on “SpongeBob SquarePants,” according to two people briefed on the matter, who spoke on the condition of anonymity to discuss still private details. The people said the overall deal was worth more than $200 million to Nickelodeon.”
Netflix’s partnership with Nickelodeon is an attempt to capitalise on its young audience. The streaming site says 60% of its subscribers have children shows and movies as part of their ‘regular rotation’.
“Nickelodeon’s next step forward is to keep expanding beyond linear platforms, and our broader content partnership with Netflix is a key path toward that goal,” president of Nickelodeon Robbins said.
“The Nickelodeon Animation Studio is home to the world-class artists and storytellers behind some of the most iconic characters and shows ever made, and our head of Animation, Ramsey Naito, has been building on that legacy over the past year by ramping up development and production exponentially.
“The ideas and work at our Studio are flowing, and we can’t wait to work with Melissa and the Netflix team on a premium slate of original animated content for kids and families around the world.”