Is that ‘name a more iconic duo, I’ll wait’ meme completely irrelevant? ‘Cause you could use it with the news that Netflix and Nickelodeon are to team up to produce films.
That’s right, on Wednesday, Variety reported that the two were to expand their partnership.
They’ve signed a multi-million dollar output deal to produce original animated features and television shows. These projects will introduce new characters as well as revive some old Nickelodeon staples.
“Nickelodeon has generated scores of characters that kids love, and we look forward to telling wholly original stories that re-imagine and expand on the worlds they inhabit,” Netflix vice president of original animation Melissa Cobb said.
“We’re thrilled to continue collaborating with Brian Robbins, Ramsey Naito, and the creative team at Nickelodeon in new ways as we look to find fresh voices and bring bold stories to our global audience on Netflix.”
Netflix’s partnership with Nickelodeon is an attempt to capitalise on its young audience. The streaming site says 60% of its subscribers have children shows and movies as part of their ‘regular rotation’.
“Nickelodeon’s next step forward is to keep expanding beyond linear platforms, and our broader content partnership with Netflix is a key path toward that goal,” president of Nickelodeon Robbins said.
“The Nickelodeon Animation Studio is home to the world-class artists and storytellers behind some of the most iconic characters and shows ever made, and our head of Animation, Ramsey Naito, has been building on that legacy over the past year by ramping up development and production exponentially.
“The ideas and work at our Studio are flowing, and we can’t wait to work with Melissa and the Netflix team on a premium slate of original animated content for kids and families around the world.”
We can’t wait for to see what comes of this!