After 11 months of the one of the bleakest, most miserable, death ridden years in modern history, folk are rejoicing upon the drop of John Lewis’ highly anticipated Christmas advert.
It’s like flu and I’m A Celebrity, when the John Lewis advert drops it’s that boastful reminder that Christmas is coming.
The nights are darker, there’s a seasonal depression, but light is at the end of the tunnel in the form of Christmas Eve mass and advent calendars.
But just what is the focus of this years advert? Well the giants of capitalism are urging Brits to do nice things for other people. Fair enough.
Bit of a weird flex for John Lewis, but whatever works I guess pic.twitter.com/qnVxoiacx2— Jane Merrick (@janemerrick23) November 13, 2020
The Give A Little Love ad, which is a joint effort with Waitrose, was inspired by random acts of kindness during lockdown after the pandemic first hit in March.
And features different acts of kindness through nine different live action and animation scenes.
The two minute advert features different forms of moving art – from animation and claymation to CGI and cinematography – and was created by eight different artists.
So wasting no more time, check out the video below.
Merry Christmas ya filthy animals.